Wine, cheese & spirits, remembered

The night, remembered.

/ˈɛfd̥ɐˌsmæɡ̊/Danish for aftertaste, the taste a fine thing leaves behind once it is gone.

As the evening is drawing to a close, take one photograph of the table. Efter Smag remembers the wine, the cheese, and the spirits. The vineyards, artisan creameries, and master distilleries saved from labels or menus, and ready for when you want to revisit those tastes, textures, and fond memories.

A small first table. We open invitations slowly.

The idea

A good dining experience is about so much more than the food. And two weeks later, the names of those curated artisanal goods are lost, and forgotten..

The sommelier reads the table and guides you towards a bottle you would not have chosen on your own. The wine, along with the cheese pairing, becomes a special part of the evening.

Then the night ends, you’re too busy laughing amongst friends to pause and meticulously write down everything you’ve just experienced. You loved it, but by the next morning, you have already forgotten the name on the label, or how to say it out loud. Efter Smag holds onto it for you with one photograph. Saved for future reference, without intruding on the evening.

How it works

It stays out of the way.

The whole point is to not pull you out of the evening. One photograph is the entire job at the table. Everything else happens on its own.

01

One photograph

Snap the label, the wedge, the table. That is all you do while you are still in it. No forms, no stars, no scoring.

02

It fills the rest in

The wine off the label. The place and the exact table from your location. The evening read straight from the calendar entry that matches the timestamp, even if you add the photo days later.

03

The card you keep

Months on, you want it again. Pull the card, turn the phone around at the counter, and let it say the name you never could.

Quietly automatic

It remembers where you were, and who you were with, without being asked.

Every location detail

The restaurant, the neighborhood, the table, captured from where the photo was taken.

The right calendar entry

It matches the reservation to the timestamp on your phone and pulls the occasion in, even retrospectively.

The card

It remembers for you, then speaks for you.

Hold it up at the wine shop or the cheese counter. The name, the origin, the year, and where to find it again, all on one card you can turn around without saying a word.

“This. I want this.” They know exactly what you mean.

9:41
CheeseApril · Maison Léon
Your photograph

Comté 18 mois

Origin

Jura, FR

Milk

Raw cow

Eats

Nutty, deep

Show at the counter
Find it againSaxelby · 2 nearby

Request an invitation

Keep the next one.

We are opening Efter Smag one table at a time. Leave your name and we will write when a seat comes free.